Grecotel LUXME White Palace, LUX ME Resort 

A blueprint for slow-paced living

Set on a sandy strip of Cretan coastline, this all-white, contemporary-design spot is an idyllic retreat for couples and families alike.

Grecotel reimagines the classic Greek sugar-cube architecture at White Palace, giving it an edgy, contemporary spin. A handful of sail-white buildings are dotted around a saltwater pool with sea views, connected by winding paths criss-crossing manicured gardens. Inside could pass for an art gallery, with light, open spaces and paper-bright walls. The Blue Flag beach is a 1,000 metre stretch of pebbles and sand, and there's one main pool as well as a kids' pool. Speaking of children, there's plenty to keep younger guests happy, and you'll also have access to the nearby Aqua Park, Kingdom of Poseidon, just in case the superb culinary offering, Agreco Farm visits, spa treatments and kids’ club activities aren’t enough to keep the whole brood entertained.

Why we love Grecotel LUXME White Palace, LUX ME Resort

  • The resort is beautifully designed with an all-white theme that runs from outside to in, and occupies an idyllic location on a Blue Flag beach.

  • It’s perfect for families, with the Grecoland kids’ club offering activities for every age bracket (including teens) and a wide range of family-friendly accommodation available.

  • It’s a foodie haven, with six restaurants rustling up everything from Cretan specialities and Greek favourites to Italian classics and Pan Asian specialities.

  • The ‘Luxury Made Easy’ all-inclusive package is excellent, with many premium brand drinks included as well as wine tasting, snacks, all-day dining for kids and an included culinary experience at Grecotel’s Agreco Farm, located in the hills nearby.

5 stars
May - Oct
4 hours
Near Rethymnon, between Heraklion and Chania
Approx. 1 hour's transfer from Heraklion airport
Beach, All Inclusive, Suitable for children, Kids club, Sustainability

This resort has earned internationally recognised certification that conform to standards set by the Global Sustainable Tourism Council.



  • Restaurants & bars
  • Board
  • Spas & wellness
  • Activities
  • Diving & Watersports
  • Sustainability
  • Families
  • Good to Know

The resort is a foodie haven, with six restaurants rustling up everything from Cretan specialities and Greek favourites to Italian classics and Pan-Asian specialities. Throw in four drinking dens and you won’t be left wanting, particularly as many premium brand drinks are included as part of the LUXURY MADE EASY all-inclusive package. There are two wine cellars boasting 150 labels including bio and vegan wines. We love that you can also visit Grecotel's Agreco Farm, which is tucked among olive trees in the hills above the coastal town of Rethimno. Here you can dine at the Taverna, enjoying traditional Cretan dishes using produce grown and raised locally, with an early evening tour of the farm included as part of the experience.

Ventanas Il Mar
With views of Rethymnon Old Town one way and sea panoramas the other, this scenic restaurant serves Mediterranean-inspired buffets on a large stone terrace planted with lilac-hued flowers

The White
Dotted with oversized potted plants and curvaceous cream leather seats, this elegant spot serves a tasting menu showcasing French flavours. A sommelier can give tips on food-and-drink pairings, drawing on a wide selection of bottles from the wine cellar, and the outdoor deck offers enchanting views over the Cretan Sea (over-12s only).

Nibble on warm-from-the-oven breads dipped in olive oil and shared mezze plates at this laid-back Greek tavern, washed down with ouzo and served on a beautiful waterfront terrace.

Asia White
This chilled hangout serves up Pan-Asian cuisine to diners on an outdoor veranda, perched above the crashing waves. Linger over cocktails in the evening as a DJ spins soft dance music from the deck.

Fico d'India
With a prime poolside location, Fico d’India rustles up Italian favourites for hungry sun-seekers. If you’re more of a grazer, light bites can be delivered straight to your sunlounger, from fresh baguettes to sizzling tortillas. It also has an all-day espresso bar, if you fancy an Italian tipple.

Pâtisserie & Chocolaterie
Indulge in flaky pastries, handmade chocolates and other sweet treats at this French-inspired pâtisserie, located next to the resort’s lounges.

Crêperie & Gelateria
Cool down with a gelato or frappé and tuck into hearty crêpes at this beachfront café, serving every filling and flavour under the sun.

Long Beach Bar
With day-long music and an innovative drinks menu, this chilled-out lounge bar is open throughout the day and occupies an idyllic spot right by the sea.

Wine Library
Enjoy a guided tasting with labels chosen by the Grecotel sommelier in this atmospheric wine cellar.

Family Pool Bar
This casual bar serves drinks and snacks by the pool for the whole family.

Sunset Lounge Bar
Sip a cocktail from this stylish lounge bar as the sun sets over the horizon and the sky turns a rainbow of pastel hues.

We love The White for its exquisite tasting menu and beautiful design, with the best seats found on the outdoor deck.

What's included

LUXURY MADE EASY all inclusive • Buffet breakfast at Ventanas il Mar • Lunch at Ventanas il Mar, Fico d'India, Tavernaki and Light Fare By the Pool • Dinner at Ventanas il Ma • 1 x dinner per week at Tavernaki, Guest Restaurant (open 15 Jun-15 Sep), Fico d'India, The White and Asia White (subject to availability, reservations are required, opening seasons, days and times vary) • Dinner at Agreco Farm (reservation required, transfers are not included) • Selected premium brand drinks including cocktails, juices and a wide selection of local and Greek and international wines and four bars and two wine cellars • Chocolates, pastries and other sweet treats at Pâtisserie & Chocolaterie • Ice cream, gelato and café frappe at the Crêperie - Gelateria by the Beach • Afternoon tea • Late-night snacks until 3am • Wine tasting at The Wine Tasting Room • Children under 12 years can enjoy free dining in The Tasty Corner, the Grecotel kids' programme, GrecoTeens and outdoor creative activities • In-room Nespresso machines with two pods per adult per day.

Indulge in a massage, take a dip in the hammam or treat yourself to a manicure at the Hippie Spa – a cream-coloured, bohemian-chic spot with a beauty salon, relaxation area and menu of positive-vibe treatments*. Head to the gym or take part in a complimentary Pilates or yoga class; there’s plenty to keep you in shape here, with tennis available nearby for an extra charge.

If you’d rather stay dry, there’s boccia, darts, table tennis and more, while mountain biking and horse riding are available close to the resort for an extra charge. It’s also a stone’s throw from the Kingdom of Poseidon Aqua Park, and Agreco Farm is well worth a visit with farmer-for-the-day experiences available alongside an included meal at the farm’s traditional, seasonal Taverna.

There’s a handful of activities available at sea here; hit the water on a stand-up paddleboard, explore under the surface with a snorkel, head out on a Jet Ski safari or learn to dive with a PADI course (available for all levels; extra charges apply).

Grecotel contributes to the protection of the environment throughout a range of its activities. Local and recycled products are preferred and many national and international environmental NGOs are supported by Grecotel. Noise, energy, water and waste measurements are measured and staff are encouraged to participate in environmental practices.

GrecoKids keeps 4 to 6 year olds busy with a range of fun and educational activities including treasure hunts and water activities. GrecoJuniors looks after the 7 to 12 year olds with crafts and learning about the planet. GrecoTeens is for the over 13 years with tournaments, Greek dancing lessons and watersports (available mid-June to mid-September).

We recommend booking dinner reservations in advance at the a la carte restaurants to avoid disappointment, subject to availability.

Guests over 12 are welcome at The White Restaurant, Guest Restaurant is open seasonally from 15 Jun to 15 Sep.

Guest reviews


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